Marketing Articles & Posts

This section contains some essential marketing “How-Tos" for small business owners and Entrepreneurs. The goals are to provide critical information, tips and recommendations to understand the market, marketing programs and the internet to profitably grow your business. A critical component of these materials is show the integration of factors like price, product and service on success. After you have reviewed them, you should move on to the MARKETING TEMPLATES section located in the Navigation bar beneath MARKETING ARTICLES.

Why do small businesses downplay being competitive?

The hottest marketing idea in the news was the recent Amazon PRIME sale, where, for a day, prices were dramatically lowered for new and existing PRIME members.  Advertised as “Better than Black Friday,” this was simply an online version of the “one-day” sale that your local department store would hold now and then; it’s been […]

If You Think an Expert is Expensive, Try Hiring an Amateur

I have a colleague and supplier (an information technology specialist) who earns a significant part of his income fixing disasters. He gets lots of work from clients who thought they were computer savvy and capable of building their own network or website (WRONG!) or after having assembling a team of independent specialists who do not […]

Do You Have a Marketing Plan?

Do you have a marketing plan?  You don’t?  Then you’d better get one.  If you don’t have a road map for targeting the right product to the right people in the right way, keep your website on MySpace and start buying truckloads of lottery tickets.

Learn to Think Outside the Box

Businesses talk about creating an environment that encourages innovation, change, openness, and so on. They believe that getting employees motivated with some good ol’ “rah rah” enthusiasm will make their workers feel good and inspire them to be more productive and innovative. They couldn’t be more wrong. You need to learn to think outside the […]

Customer Service is Your Brand

Building a brand and differentiating yourself from competition are one of the key challenges facing startup businesses.   Committing to quality customer service can be a key and achievable tool in the success of your business.  While this may seem obvious, it frequently loses prioritization when other issues strain the business.  For example, the following is […]