5 Paths To Improved Marketing Success Through Operations

Operations is finally getting its rightful place in small business strategy. Automation, technology, customer needs, and the sharing economy are becoming vital components of the branding and marketing process. In order to achieve marketing success through operations, here are some examples: In sports, analytics can be used to improve the individual impact of player skills. […]

Is SEO Overrated for Small Businesses?

SEO is frequently touted as an effective marketing tool for small business. I receive 3-5 e-mails per week from companies that provide SEO, promising things like first page placement, with inexpensive and quick results. SEO can be highly effective, especially within a comprehensive program. Is SEO overrated for small businesses? I think these claims should […]

Technology Can Stimulate Innovation and Empowerment

There are two seemingly conflicting trends in organizations regarding technology and innovation. The first is a trend towards autonomy, which focuses on organizational goals, as well as cooperation and empowerment. The second is a trend towards automation, which simplifies work requirements and can result in fewer workers. I argue you can have both autonomy and […]

How to Prioritize and Simplify for Increased Effectiveness

In 2005, Steve Jobs said “I have looked in the mirror every day and asked myself: If today were the last day of my life, would I want to do what I am about to do today? If the answer is ‘no’ too many days in a row, I know I need to change something.” […]

Get a Better Understanding of Cause and Effect

We frequently assume relationships that imply cause and effect. This can be true for some issues, like overeating produces weight gain or exercise leads to better health. However, we frequently ignore that cause and effect need to be dissected in order to determine whether the relationship is random, or is actually cause and effect. We […]