Marketing Articles & Posts

This section contains some essential marketing “How-Tos" for small business owners and Entrepreneurs. The goals are to provide critical information, tips and recommendations to understand the market, marketing programs and the internet to profitably grow your business. A critical component of these materials is show the integration of factors like price, product and service on success. After you have reviewed them, you should move on to the MARKETING TEMPLATES section located in the Navigation bar beneath MARKETING ARTICLES.

Demographics – The Elephant in the Closet

Several decades ago, I did a long term forecast of the jeans industry.  The key predictor in the study was the number of jean purchases by age group.  Specifically, kids under 15 wore nothing but jeans.  In contrast, no one over 30 wore jeans.  We developed various models to show how the jeans market would […]

Traditional Marketing Categories are Dead

Kodak, Twinkies, General Motors, American Airlines, Friendly’s Ice Cream and, Filene’s basement are examples of traditionally strong companies that filed for bankruptcy in recent years.  There are all kinds of proposed reasons, but, basically, they could not change.  I.B.M. and Samsung are probably the best examples of companies that have dramatically changed and are experiencing […]

Excellence in your Business Planning

What is “Excellence?” I recently asked several professionals to answer the question:  What is Excellence? Respondents included teachers of developmentally challenged kids, heads of hospital emergency departments, and fast food restaurant executives. Their answers were simple: Developing excellence in the business planning process should be the major focus and direction Focusing on results is biased […]

Sales Techniques for Startup Businesses

What Are You Actually Selling? Determining what sales techniques will work for your business is not always very obvious. Have you ever been driving down the highway and crossed over the yellow line just enough to hit those bumpy reflectors?  Well, I have, and I can tell you they sure know how to get my […]

Customer Service

Introduction Whenever I talk with people about customer service two quotes stand out: “The customer is always right.”  Stew Leonard “You can’t just ask customers what they want and then try to give that to them.  By the time you get it built, they’ll want something new.”  Steve Jobs So do we just answer the […]