Marketing Articles & Posts

This section contains some essential marketing “How-Tos" for small business owners and Entrepreneurs. The goals are to provide critical information, tips and recommendations to understand the market, marketing programs and the internet to profitably grow your business. A critical component of these materials is show the integration of factors like price, product and service on success. After you have reviewed them, you should move on to the MARKETING TEMPLATES section located in the Navigation bar beneath MARKETING ARTICLES.

Is SEO Overrated for Small Businesses?

SEO is frequently touted as an effective marketing tool for small business. I receive 3-5 e-mails per week from companies that provide SEO, promising things like first page placement, with inexpensive and quick results. SEO can be highly effective, especially within a comprehensive program. Is SEO overrated for small businesses? I think these claims should […]

Branding is More than Marketing

Some Simple Suggestions to Improve Branding The potential and strategies of branding are critical today, yet the practices and requirements are dramatically changing. In particular, branding is still dominated by marketing, differentiation, and promotion activities. Right now, technology, customer needs, and operations are becoming vital components of the branding process. In particular, I argue that […]

Is Marketing Execution More Important than Strategy?

Many marketing guides start with developing strategy – understanding your focus and defining your brand.  I argue that execution and excellence are more important than developing vague brand and marketing strategies.  As Walt Disney said: “Do what you do so well that they will want to see it again and bring their friends.” While this […]

Prioritizing is Easy With the 80/20 Rule

The original concept in 1908 by Pareto was that 20% of the population controlled 80% of the wealth. In the modern business realm, it has been proven time and time again that 80% of business revenues are generated by just 20% of our customers. Yet we all continue to waste time, money, and inventory dollars […]

How to Write a Winning Elevator Speech

OVERVIEW At Startup Connection, we believe that the skill of communicating passion for your business — in the form of a refined “elevator speech” or mission statement — is a pure necessity to your success. Mark Twain is often credited with saying, “I would have written a shorter story, but I didn’t have the time.” […]