Marketing Articles & Posts

This section contains some essential marketing “How-Tos" for small business owners and Entrepreneurs. The goals are to provide critical information, tips and recommendations to understand the market, marketing programs and the internet to profitably grow your business. A critical component of these materials is show the integration of factors like price, product and service on success. After you have reviewed them, you should move on to the MARKETING TEMPLATES section located in the Navigation bar beneath MARKETING ARTICLES.

3 Key Benefits to Keep in Mind When Branding Your Business

We know you know why your brand will be a success. But do your customers know? Not yet, obviously. That’s why when you’re branding your business , you not only need to convey your image representing your vision, mission, and distinctiveness, but also what your product or service can offer to a potential client. Sounds easy, […]

Differentiation Is Easier Than We Think…Here’s How!

Most of us understand basic marketing concepts and the importance of differentiating ourselves from commodities. This differentiation is generally accomplished by various actions including creating brands, quality, packaging, social and web marketing. This article argues there are other strategies and operations that can be more effective, less expensive, and simpler methods of differentiation for you and your company. However, […]

How Communicating Authenticity Can Be as Critical as the Content

From the conference room, to the conference stage… Here’s how to create authentic communication with your team and audience, every time. Businesses are generally focused on issues like marketing, planning, operations finance and people. However, we sometimes are so excited with our ideas we pay inadequate attention to how they are communicated and perceived. Here […]

5 Ideas That Really Make New Businesses Work

Starting a business is an exciting rollercoaster ride filled with new opportunity and wild imagination, but once the honeymoon phase wears off you have to make it work. In a time when everyone and their brother are creating startups, most won’t get past the first two years. So what can you really do? Know Your […]