Having loyalty for a brand is one of most important features a business can have. It is passed down from one generation to the next. There is one particular business that has enjoyed such brand loyalty, even when performance has lagged: professional sports.
Professional sports leagues have been in the United States for over 150 years, and many teams can trace their lineage over the past two centuries. It began at a time when they were literally the only game in town: if you wanted to see a baseball game, you went to the stadium or the team closest to you; going to another city was almost impossible. That environment itself created brand loyalty in itself: the “old town team”. Thus, team loyalty could be passed from one generation to the next.
Now, we live in a world where we have access to essentially every team in every sport, so competition is greater than before. Every team’s game can be viewed for almost everywhere in the world. Many teams offer travel packages to see a game in their location live, since travel is easier. Putting up a sign at the local ballpark saying “Game Today” is not enough.
Here of examples of success in the sports world and how they can translate to the business world:
DEVELOPING A SUCCESSFUL BRAND CAN HELP YOU IF GOALS ARE NOT ALWAYS ATTAINABLE. The Dallas Cowboys have not won a Super Bowl in over thirty years, but have built a brand that is among the most well-known, and profitable, business in the world. It was begun by Tex Schramm, the Cowboys general manager, who put the team on high profile days such as Thanksgiving, added cheerleaders that became an attraction all their own, and made Dallas a recognizable destination for exciting football. These traditions have been carried on and expanded by the current owner of the Cowboys, Jerry Jones.
SOMETIMES CONSISTENT SUCESS IS NOT ENOUGH. The New York Yankees recorded their thirtieth consecutive season with a winning record, the longest current streak in American sports. Ask a Yankee fan how this past season went, and they will say it is a failure because they did not make the playoffs. A team like the Yankees, who lead their promotions by bragging about their past successes, can create such high expectations that consistent performance is meaningless. Many times, when a team achieves the ultimate success, an occasional failure is more tolerated. You have to be aware that the demands of your clientele may differ from similar businesses.
SOMETIMES YOU HAVE TO TEAR DOWN TO REBUILD. You have to be afraid not to fail in order to succeed, because lessons can be learned from defeat. Many a franchise have allowed themselves to be disassembled and rebuilt from scratch, with the belief that brand recognition and loyalty will carry them through hard times, as long as there is a promise of better days ahead. This is known as a “rebuild”.
MAKE SURE YOUR WORK ENVIRONMENT IS APPEALING TO ENTICE A CASUAL FAN.
Having outstanding facilities can be a draw. The Dallas Cowboys created vastly modern stadiums twice in order to make their product more appealing: Texas Stadium in 1971, and Cowboys Stadium in 2009. The Baltimore Orioles opened Oriole Park at Camden Yards in 1992, known as a “retro stadium”, and almost every other team would follow suit with new stadiums over the next twenty-five years. These buildings create repeat customers by delivering enjoyable visits regardless of the final score.
Combining a good product, through research and development, with providing an enticing environment can result in a successful product, that may just lead to a championship. Reach out to use to help give you that championship edge.
Lawrence Miles is a writer living in White Plains, NY.His collection of essays can be found at https://lawrencemiles.substack.com, and it continues to grow.He is also a published poet, whose works have appeared in journals such as Maintenant #15, 2022 New
As a business consultant, I constantly hear stories, read advice, and see comments focused on worries, concerns, and caution. While thinking through strategies and carefully planning your approach are important, the fuel that brings an idea to life are passion and positivity.
Skill, experience, training, analytics, and all the other technical aspects of running a business are important, yes. But, without the passion and positivity, will you have the drive to push through when problems arise? Will you have the perseverance to keep going when it feels hard? The desire and persistence to succeed come from something you have to find within yourself.
When the “going gets tough,” it can sometimes feel overwhelming. That’s when you need to tap into your “why”—your reason for running this business in the first place. What do you love about it? Why is it important for this pursuit to be successful? What is your driver? Maybe your product or service helps people and it feels good to know that you’re making a difference. Or maybe your company brings people together and that is fulfilling for you. Whatever it is, that is the fuel you need to succeed.
If you need a little boost finding your passion and positivity (some days are harder than others), here are some reminders to keep you on track:
Stop focusing on the negative. Positive thinking is vital. To really have a good chance at success, one needs a balance between reality, paranoia, action, and positive thinking.
Positive thinking does not necessarily mean avoiding or ignoring negatives. Instead, it involves making the most of the potentially bad situations, trying to see the best in other people, and viewing yourself and your abilities in a positive light.
Create a positive culture. Say please, thank you, and demonstrate you care about people. Show support with praise and encouragement.
Remember that operating a small business is a process. Recognize you will make mistakes. Your goal must be to develop, test, measure, and adapt rather than give up after the first or second problem. Because there will be problems. Regularly. Therefore, businesses not only need to have alternatives at the ready, but the processes to adapt must be in place as well.
Stay grounded. Encourage open communication, a sense of realism, and focus on problem solving. Be sure to constantly assess your situation. Develop expert support and, when appropriate, have discussions with outside and inside colleagues. There are always ways to improve. So, be open to new ideas and suggestions.
Be flexible. Because the market changes, and your customers’ lifestyles change by the nano-second, you need to be able to pivot. By “expecting” that your market can change from year to year, you are being proactive in your thinking, and can create flexible plans to adapt to these changes.
Put yourself in others’ shoes. There is extensive research supporting the idea that people don’t change unless they believe in it. So, when given the opportunity to argue your case, try to emphasize the benefits for the other party. It is well proven that tactics like collaboration, trust, and listening work better in decision-making than dictating, lecturing, and proclaiming false expertise. Think of things from their perspective.
Understand your goals, resources, and risk. In particular, really understand your market analysis, competition, how and why your company is different, and why customers should care. Are you focused on long-term growth or quick profits? While testing alternatives is a great strategy, ensure that you are focused on priorities that you can execute and that will have the most potential.
Have fun. Finding ways to incorporate fun helps you tap into your passion and positivity. It can also reduce stress, boost morale, and fosters positivity.
Passion and positivity are great drivers of success. When you enjoy doing something, the effort you put into it feels more fulfilling. And while you may not be passionate about doing inventory, knowing it benefits the overall business may make the less-fun tasks more bearable. It’s all about mindset. So, set your worries aside, keep your passion and positivity at the forefront, continue working hard, and trust that you’re headed for greatness.
Dr. Bert Shlensky, president of Startup Connection, prides himself on his ability to define what is unique about each and every business. He works closely with individuals to develop a personalized approach that targets specific areas of concern and offers solutions based on his 40+ years of experience. His team of experts will address your particular needs while working to save you time and money.
Are you frustrated with supply chain management? Join the club. It seems everyone is struggling with a similar dilemma: the more effort and care that is put in, the more complex and difficult it is to manage. This frustration is mostly due to change, complexity, and a focus on efficiency. The good news is that a few changes in supply chain parameters and practices can dramatically improve results.
It’s preferable to gather and analyze data that creates a straight-line supply chain forecast, but this only works well in stable and constant environments. As we all know, business (and the world) have become more volatile, uncertain, and disruptive in recent years. The pandemic caused data from 2020 and 2021 to be almost meaningless in predicting forecasts. As a result, the most recent data is the most reliable and, thus, we need to develop new models and plans based on new data and assumptions.
Furthermore, we are seeing a rise in instances of bottlenecking as a result of a drastic reduction in many businesses. Airlines and shipping companies laid off a significant number of employees with no perspective on how long it would take to rehire and retrain when the economy recovered. There are currently about 10 to 11 million job vacancies compared to a historical 5 to 7 million, which creates all kinds of personnel shortages.
Economic and political changes have also altered the ability to manage supply chain forecasts. Inflation, Ukraine, shortages, and changes in demand have all affected our assumptions. For example, staying at home during the pandemic escalated home furnishings. The demand surge has been somewhat satisfied and is currently declining. Inflation (especially regarding oil prices) has influenced dramatic changes in areas like venture capital, startups, interest rates, and the real estate market.
There has also been a focus on more precise analysis to improve efficiency, reduce inventory, and reduce lead and processing time. Some of these may have gone too far, especially in periods of uncertainty. Computer chips, baby formula, various food products, and shipping are examples where supply chain plans that were intended to make it “just in time” too often have resulted in “just never there.” These situations can be compounded by reduced suppliers in certain industries such as baby food, computer chips, and poultry production.
A caveat: We frequently ignore complexity and its impact on the supply chain. When it comes to our product offering, do we really need all those sizes, colors, and materials? We used to generally have good, better, and best. Now, we have so many variations, who understands them or what the differences are?
Overbuying or underbuying into shortages or excess supply can sometimes increase the disruptions as well. The panic of buying toilet paper during the pandemic caused more shortages because of hoarding. As suppliers catch up in these types of situations, surpluses can then occur that also fuel more shortages.
So, how do we effectively improve supply chain management?
Most importantly: Pay more attention. When developing new technologies and products, simply consider where, what, and when. For example, many new efforts require more involvement of various resources and need planning to integrate these inputs.
Consider simplification of products, processes, and strategies. Focus on high volume and profit opportunities. Cutting the right inventory is much more important than just general inventory reductions. In contrast, being in stock on key items is critical. Integrating retail and E-Commerce can facilitate this effort particularly in regards to using E-Commerce to ship low volume items. However, the delivery times must be short. In general, Amazon does an excellent job in these functions.
Focus on the critical aspects of the supply chain. Long lead times, bottlenecks, and shortages should all receive special considerations. Storing key component parts, air shipping, and developing alternative forecasting models are methods to consider in addressing key issues.
Collaborate with as many participants as possible. This can help you avoid problems and develop solutions. Learning suppliers lead times and response times can improve flexibility. Sharing forecasts with customers can differentiate inventory, seasonal sales, and other variations to provide more accurate demand models.
Supply chain and timing can be critical performance and cost-saving factors. And there is no shortage of factors you must consider in your distribution decisions. These include shipping and receiving points, lot sizes, shipping quantities, reducing lead times, using similar part components, scheduling components to reduce bottlenecks, and shipping and warehouse charges. Optimizing these areas can improve service and reduce inventory shortages, requirements, and risk. But remember that the decisions you make must balance customer fulfillment needs, inventory risk, terms, ownership, and replenishment.
While there are technical aspects to improving operations, it’s the thinking and integration of each component that paves the way to success. Take advantage of the opportunity to revitalize your supply chain management—in today’s market, it’s the key to improving sales, profit, and competitive positioning.
Dr. Bert Shlensky, president of Startup Connection, prides himself on his ability to define what is unique about each and every business. He works closely with individuals to develop a personalized approach that targets specific areas of concern and offers solutions based on his 40+ years of experience. His team of experts will address your particular needs while working to save you time and money.
Positive expectations lead to positive results. This is because confidence and energy increase when we believe in ourselves. Conversely, a negative outlook contributes to a lower chance of succeeding. Basically, with positivity, we are capable of whatever we believe we are capable of.
It makes sense, therefore, to create more opportunities to include positivity. This can manifest in many forms: attitude, environment, expectations, etc.
In recent years, it has become more difficult to maintain positive expectations as stress and uncertainty have skyrocketed as a result of the pandemic. Not surprisingly, there has been an increase in depression, suicide, drinking, and crime.
On one hand, we put up with and even enable negativity and bad behavior. For example, in recent weeks, a coached punched another coach, an actor hit another actor, and we allowed senators to act disgracefully while utterly disrespecting a Supreme Court nominee. While all of these occurrences should be intolerable, most of the reactions were minimal or people used it as material for humor. Bad behavior should not be tolerated the way it is.
Fortunately, to offset this, there have also been some recent examples that highlight how positive efforts can improve situations. One of the most incredible reactions to the challenges with Russia is the response of Poland and Ukraine. They have literally helped millions of refuges find food, shelter, clothing, and new lives in less than a month. Their efforts are proving we can be kind, caring, and positive in an environment that is sometimes completely chaotic.
So, how do we forge ahead with a positive outlook that encourages and fosters good behavior and successful results?
Be supportive. Watching parents and little kids is one of the best examples of executing positive expectations. Kids learning to talk, walk, or ride a bike are full of excitement and confidence. At the same time, parents are supportive, encouraging, and watching with glee. If we could support one another, both in and out of work, with this same enthusiasm, how much more successful could we all be?
Consider your perspective. A great (and often unused) tool for developing more positive solutions is to recognize parameters. The recent volatility in the stock market has been well documented. What is not clear is how to analyze and interpret it. For example, two publications reported results with different interpretations and perceptions. One reported that the S&P 500 increased 3.6% in March. The other reported that the S&P 500 declined 4.9 % in the quarter. Both are true, but the interpretation is different.
Weigh all the options. For example, going back to the office creates numerous positive opportunities while working from home has numerous cost, privacy, and lifestyle benefits. In particular, new technologies have made communication, sharing files, and interaction even better. However, being in the office encourages better culture and communication benefits. We must better understand situations, needs, and performance to develop the best solutions. Many decisions are based on tradition and opinions, but maximizing the alternatives can have great benefits. Which option produces the most positive results?
Get out of your comfort zone. Take risks, shake things up, and avoid getting stuck in a rut. This is how we continue to challenge ourselves and foster growth. Risk needs to managed rather than feared. Understanding the risk, the rewards, and the importance of each can help you improve outcomes. Don’t allow fear, uncertainty, or tradition to lower your potential and prevent you from trying something new. The positive: no matter the results, you have gained valuable tools that will help you to continue improving.
Take advantage of opportunities. We’ve had a lot of disruption lately and that can often feel like a challenge rather than an opportunity. But, in my own experience with corporate turnarounds, it’s much easier to motivate, innovate, and develop collaboration in troubled or changing organizations than within those whose culture is based on the closed-minded rule of “we’ve always done it this way.” It’s amazing how many individuals and organizations have incorporated new efforts like E-commerce, work-from-home, Zoom, etc. in order to adapt to the times and, consequently, have actually improved their results.
All of this isn’t to say that every situation should be met with a naive sense of positivity. There are, of course, situations that are very nuanced and require more than a “just look on the bright side” response. Negative emotions should be addressed and we should always try to respond to distress with empathy rather than false reassurances.
In the end, however, looking for the positive rather than focusing on the negative usually gets us further in the long run. I think we can all agree that we’re happier when there are good things happening. So, let’s not only look for the positive, but help put more positivity out there through our work, thoughts, words, and actions.
Please visit our website www.startupconection.net to book a Free Session in which we can help you develop an action plan that will evaluate potential and risk. We always discuss process, expected outcomes, and cost before you make any commitment.
Dr. Bert Shlensky, president of Startup Connection, prides himself on his ability to define what is unique about each and every business. He works closely with individuals to develop a personalized approach that targets specific areas of concern and offers solutions based on his 40+ years of experience. His expert team will address your particular needs while working to save you time and money.
When I started this article a few weeks ago, I thought things were getting less stressful with COVID starting to reduce and the economy booming. Since then, the Ukraine situation has escalated, inflation has increased, and stress seems to be rising again. All of this is a reminder that continual change seems more permanent, and we don’t necessarily know what it is or what it will be. Our strategy should focus on being flexible and preparing for whatever might happen.
For example, my and others stock portfolios dramatically increased between 2019 and 2021 by investing in high profile tech stocks like Amazon. In 2022, those and many other tech stocks are dramatically down. Thus, I am learning to diversify.
Similarly, things like COVID, mask mandates, going to back to work, entertainment, and restaurant businesses are experiencing continued uncertainty rather than a straight return to normality. In contrast, kids seem to be going back to school normally.
The most significant aspect of all of this continual change is increased stress and depression. While many of us experience the roller coaster effects of uncertainty every day, an increase in mental illness, drinking, suicides, and crime point to more long-term and serious implications.
So, what do we do? I recommend understanding some certainties, watching change, and developing more flexible strategies.
Some certainties:
There are new structural trends that are becoming embedded in our culture. While myself and others often discuss them, they need to be given more consideration in our strategies and programs. These include:
Income inequality continues to increase.
Technology continues to boom.
Bureaucracies continue to be less effective.
Some changes to watch:
The economy keeps growing.
Labor will continue to be tight.
These changes are producing inflation, which has not been significant for over a decade.
Ways to implement flexibility:
Review and measure your programs on a more regular basis. In particular, evaluate the potential of alternative strategies, such as Internet versus retail.
Allocate some of your time and financial resources to developing and evaluating new programs.
Understand and implement programs to better manage changes like work from home, revived entertainment and networking, school, and diversity.
While change and its uncertainty are increasing, we need to give even more attention to proven best practices. These include:
Utilize technology. It’s not going away. And, it can streamline many of your processes.
Diversify everything: portfolios, employees, your skill-set, etc. We can’t continue living in our own little bubbles. Diversifying also exposes you to more opportunities for return.
Be prepared to adapt quickly. Change is a constant and it’s happening rapidly these days. Don’t get left behind because you’re unprepared, or even worse, unwilling to change.
Prioritize the 80-20 rule. It has been proven time and again that 80% of business revenues are generated by just 20% of our customers. Yet, we all continue to waste time, money, and inventory dollars on customers that bring in a lower return. This tendency frequently adds unnecessary confusion and complexity.
Focus on service, image, andculture. These are frequently the biggest (and often least expensive) ways for small companies to develop a brand and differentiate themselves. Something to consider: In the current social climate, people are more inclined to connect with a brand or buy from a company that is aligned with a good cause and/or participates in charitable giving.
Consider structural changes. Open systems in particular have a number of benefits including more effective problem solving, leadership, communication, and planning. It might be time to reevaluate how your company functions on a structural level and whether or not it’s producing the results you want.
It always seems that as soon as we think things are “settling down” and we’re falling into a groove, that’s when we’re thrown a curve ball. This is because we’re utilizing a mindset that craves the comfort of consistency and reliability. We need to shift our mindset to one that expects change because, while none of us can predict the future, we can, with certainty, rely on change. This might make you feel uneasy, but know that we are all in the same boat. Try to remember that staying flexible will make adapting easier. And, implementing sound, proven strategies will not only set you up for success, but put you in a position to effectively and efficiently change with change.
Dr. Bert Shlensky, President of www.startupconnection.net, offers experience, skills, and a team devoted to developing and executing winning strategies. We guide your plans for business success and unlock your profits.Our strategy includes clear steps, and over 150 free articles and templates to facilitate your efforts and guide your process. We’re here to help you get on track and stay there as you move forward.
We welcome comments, suggestions, and questions. You can write us at: bshlensky@startupconnection.net or call at 914-632-6977
With the Internet as a daily staple in our lives, it may seem like we talk about everything and no topic considered off limits. However, when we take a closer look, most of our discussions are about nothing. Or, at least, not about anything substantial. Most people are more interested in popular topics than anything serious—just scroll through social media to witness countless examples of this. As a result, what important discussions are being ignored or avoided?
The most Googled searches over the last few months were eBook, YouTube, Amazon, weather, Walmart, Gmail, Home Depot, Target, and food near me. So, clearly Google isn’t being used as often to develop facts, evaluate different positions, or examine alternatives.
In general, we have built barriers and social taboos that limit discussion on critical topics, such as:
Sex may be a great conservational topic, but there are few discussions of practices especially after one has experienced puberty. The New York Times had an interesting article about sex among older people. One recounted story was about an aid entering a client’s room in a retirement home and finding two people romantically engaged. Being highly embarrassed and assuming something was improper, he asked his supervisor what should he do and was told to leave quietly and leave the door shut behind him. It reminds me of the saying, “It’s only awkward if you make it awkward.” And we’ve certainly made the topic of sex awkward with our own social constructs.
Politics receives a lot of attention, but there is very little constructive debate. In fact, many encounters start with rules about being polite and avoiding conflict. It is clear some of our leaders are even struggling to say nice things about some recent politicians who have passed away. This isn’t to say people need to get into fights, but there doesn’t seem to be any effort (or ability) to have constructive conversations anymore.
Intelligence has even become controversial. We have even elevated emotional IQ to avoid discussing if someone is actually smart. Evidently, it is acceptable to discuss if someone is a jerk, but not to discuss if they are halfway intelligent. Universities are reducing reliance on SAT scores for college admission. However, there are few discussions of what will replace it or the impact of the changes. Similarly, no one is talking about changing any of the other factors that bias the admission process.
Religion is consistently a controversial topic. Personally, I don’t understand how people can pray for God to help their baseball team or how God decides which team to root for. Similarly, using religion as means to avoid vaccination doesn’t seem like a valid excuse.
Finances are also typically avoided. The only probability is that people who are making money will talk about it and others won’t or are trying to figure out how much others are making. Notice how financial conversations have changed in 2022 seeing that the market has not done as well as previous years.
Even when we understand events, we are reluctant to discuss cause and effect. Facts are frequently more independent that we think. Too often, bias distorts positions and facts. We sometimes assume that the relationship among factors is a straight line. However, most relationships involve a variety of factors.
Entrepreneurs are often superb at describing how they perceive their company as different. Typically, the best sections of business plans are the description of the product or service and the expertise the members behind the business bring to the overall team. On the other hand, the weakest parts of the same business plans are, consistently, the competitive analysis, the market research, the marketing plans, and the distribution plans. See the chart below:
When we don’t take the time to talk through important issues, a lot goes unaccounted for. Committing to participating in open discussions can often shed light on critical aspects that may otherwise have been overlooked and, thus, save you from unnecessary frustration and extra work in the end.
One area where discussion is rampant and welcomed is sports. People love and accept criticism of their favorite teams. New York fans even support me in rooting for my Chicago teams. What makes this topic fair game for discussion? There is just as much passion, emotional attachment, and loyalty to sports teams as political parties. Yet, unlike politics, we don’t tiptoe around criticism and debate when it comes to sports.
Crime is another topic that is discussed often, but with very little substance. A few months ago, the big rant was about defunding the police. After recent violence, it is back to law and order, but little attention has been given to causes, analysis, or solutions. Similarly, there is no real effort to enact gun control or criminal justice legislation.
All of this is to say, we need more open discussion and should not avoid uncomfortable issues. Recently, a colleague of mine passed away. I will always remember our open discussions. We frequently had heated debates about difficult issues and, as a result, we developed some great solutions that were mutually beneficial. A heated discussion can still be respectful, productive, and produce positive results. Consider what topics you avoid and why. Engaging in these conversations could unlock new areas of growth and success—both professionally and personally.
Dr. Bert Shlensky, President of www.startupconnection.net, offers experience, skills, and a team devoted to developing and executing winning strategies. We guide your plans for business success and unlock your profits.Our strategy includes clear steps, and over 150 free articles and templates to facilitate your efforts and guide your process. We’re here to help you get on track and stay there as you move forward.
We welcome comments, suggestions, and questions. You can write us at: bshlensky@startupconnection.net or call at 914-632-6977
When you want to stand out, reach out to Bert for the tools that will build your “sticky” brand. My focus is on understanding and analyzing your dilemmas and challenges, so your company becomes profitable faster.
Call (914) 632-6977 or email me at bshlensky@startupconnection.net. Don’t leave without signing up for our useful free eBook!
Feeling stumped or overwhelmed? Contact Bert at (914) 632-6977 or Email to start the process. Thanks!
