How to Capitalize on Outlier Opportunities

How to Capitalize on Outlier Opportunities

In a world that often feels like it’s on repeat, the allure of outliers—the unexpected, the overlooked, the underappreciated—beckons with the promise of untold rewards and opportunities. We tend to underestimate those who dare to look beyond the horizon of the familiar and the safe. Yet, amidst the constant hum of change, volatility, and disruption shaping our modern landscape, many of us find ourselves clinging to the comfort of the predictable. This, however, is precisely where we might be missing out on monumental growth opportunities.

Trailblazers of the Uncharted Path

Consider the luminaries who’ve left indelible marks on the canvas of history: Steve Jobs, who was ousted from his own company only to return and redefine the technology landscape; Thomas Edison, whose relentless experimentation illuminated the world; Stephen Spielberg, whose initial college rejections did not deter him from becoming a cinematic titan; Bill Gates and Mark Zuckerberg, whose college dropout status did not prevent them from building empires. Their journeys underscore a pivotal insight: greatness often emerges from the outliers, from the willingness to embrace risk, to venture where intuition leads, even when it diverges from the well-trodden path. Seek outlier opportunities.

Capitalizing on the Edges of Expectation

embrace the outlier edge

The realm of outliers is not just about the people; it’s also about seizing on phenomena, trends, and opportunities that lie at the edges of our expectations. Like umbrella vendors who materialize at the first hint of rain, those who prepare to capitalize on these outlying events are the ones who often reap outsized rewards. Major corporations like Home Depot, The Red Cross, and Walmart exemplify this approach, developing contingency plans for unforeseen weather events, thereby not just mitigating risks but also turning potential crises into opportunities.

Harnessing Demographic Transitions 

The most evident way to pursue outliers is to capitalize on emerging trends. One such fertile ground for outlier opportunities is the aging population. As we stand on the cusp of a demographic shift, with a significant portion of the global population moving into retirement, the potential for innovation in services designed to enrich the lives of the elderly is vast. From enhancing mental and social engagement to addressing the specific healthcare needs of this demographic, the aging population presents a panorama of possibilities waiting to be explored and cultivated.

Innovating the Financial Norms

Head in the sand?  Look for better opportunities

The financial landscape is also ripe for outlier strategies. Traditional investment advice, like the 60-40 stocks-to-bonds ratio, is being challenged by the stark variances in returns, particularly highlighted by the tech sector’s explosive growth. These divergences signal a need for more nuanced, dynamic investment approaches that can adapt to the ever-evolving market trends.

Mastering Disaster with Cooperation

We need to recognize that volatility and change should be viewed as landscapes brimming with potential. Companies that have learned to navigate and even thrive in the face of disasters—be it Home Depot with hurricanes or schools enhancing safety protocols—demonstrate that with preparation and adaptability, challenges can be transformed into lucrative ventures. One major improvement is the cooperation rather than friction among agencies in dealing with disasters. For instance, Governor Hochul of New York even promotes that New York is the “Master of Disaster”.

Anomalies and Untapped Potential

Outlier opportunities also occur from anomalies that just occur. Consider the legal industry transformation led by firms like Skadden Arps and Wachtel Lipton, which, in the face of discrimination, carved out new niches in litigation and corporate takeovers, reshaping the legal landscape. Similarly, dealing with poor facilities, limited coaching and recruiting, and weak marketing all kept women’s sports in the background. Powered by exceptional talents like Caitlin Clark, women’s sports growing recognition points to the vast potential in markets and domains that have been historically undervalued or ignored.

Shifting Academic and Economic Landscapes

Other anomalies providing huge opportunities are the switches in college education from a focus on liberal arts to more employment-related majors. In particular, computer programming, design, engineering, and computer science are rapidly expanding while language, philosophy, and other traditional liberal arts majors are declining. In addition, schools like the U. of Illinois, Northeastern, Johns Hopkins, and Carnegie Melon are expanding, becoming more select and graduates are earning higher earnings.

Immigration as Economic Catalyst

While immigration has become a major political issue, it is more importantly a critical economic opportunity, and it presents yet another dimension where the narrative of challenge versus opportunity plays out. With economies grappling with labor shortages, the infusion of new talent and skills through immigration can act as a catalyst for growth, if navigated with foresight and strategic planning.

Rising from Challenge to Opportunity

profit, success, innovation, opportunities

Outlying opportunities also emerge from special events. The biggest barrier is that we become obsessed with the challenges and consequences rather than the opportunities. For example, we are still failing to manage the consequences of the pandemic. The nature of work and where it occurs have changed and we seem to adapt rather than manage. Working at home versus the office seems to be a political issue more than analyzing the economic, decision-making and social consequences.

Adapting Education in Post-Pandemic Times

Education seems to be making the least adjustment. While it is clear young children lost significant learning during the pandemic there seems little priority to restore the losses or ensure newer students get excellent opportunities.

Political and Economic Shifts as Opportunities

Political, social and economic events can create significant opportunities and challenges. Declining birth rates, geographic changes and climate control are also occurring and require better planning and management.

Health Innovations and Lifestyle Changes

With 39% of Americans considered obese and an additional 31% overweight, new weight loss drugs have the potential of having a major impact on diet and improving other health results like heart attacks and length of life. Weight loss programs, diet, exercise, and other programs have had limited results helping people lose weight and keeping it off. However, the new weight loss drugs have shown tremendous results in helping people lose weight and keep it off. They have even greater potential if issues like price, some side effects, and proving long term potential can be resolved.

Embracing Risks and Rewards in the Outlier Odyssey

Yet, the pursuit of outliers is not without its risks. The terrain is often uncharted, the outcomes uncertain. The key to navigating this uncertainty lies in a balanced approach—testing waters with modest commitments, being vigilant and adaptable, and never losing sight of the inherent passion and creativity that drive innovation. Exceptional customer service, the willingness to collaborate, and an open-minded approach to problem-solving emerge as critical enablers in this journey.

The Future Beckons: Will We Take the Leap?

So, where does this leave us? On the precipice of opportunity, with a choice to make. Will we tread the familiar paths, or will we venture into the realm of outliers, armed with the insights, strategies, and courage to explore the unexplored? The outliers beckon with the promise of growth, innovation, and transformation, challenging us to rethink our perspectives, to be agile, and to always be on the lookout for the next unexpected opportunity.

As we navigate this odyssey, let’s remember that outliers are not just about taking risks; they’re about understanding and managing those risks with intelligence, creativity, and a deep-seated belief in the potential that lies beyond the conventional. It’s a journey that demands resilience, adaptability, and a relentless pursuit of the extraordinary. And in this quest, the rewards—both personal and professional—can be as boundless as the outliers themselves.

In embracing the outlier odyssey, we might just find that what once seemed like distant possibilities are, in fact, within our reach, waiting to be seized and transformed into the next chapter of our success stories. The question is, are we ready to take that leap?

Let’s start a conversation – no matter what stage you are in with your business.  As an exercise, tell us how you have better managed challenges. Then, tell us what areas you to need focus on in order to see improvement.

Call me at: 914-632-6977 or email me at: bshlensky@startupconnection.net

Dr. Bert Shlensky of StartupConnection.net earned a PhD from the Sloan School of Management at M.I.T., mentored a few thousand clients at Score and his own practice, grew Sure Fit products from $50 million dollars to $150 million in sales including $60 million of direct internet sales, was President of WestPoint Pepperell’s Apparel Fabrics Business and headed the $400 million Culet Shirt Group. In short, he knows what works and can help you lead your company to greater profitability and success. 

Embracing a Silver Age

Embracing a Silver Age

Let’s talk demographics—specifically, how more of us are reaching those golden years. Back in the 1950s, kids under 15 made up 27% of America’s population, but now they’re at 19%. On the other hand, people over 65 have jumped from 8.3% to a solid 19.1%. Let’s call this group the Silver Age. What does this mean? It means industries like health care, retirement homes and cruises are on the rise, while education, maternity and car sales are holding steady.

embracing a silver age

Growth in the Silver Age Sector

Fast forward to 2015-2025, and the U.S. population is on track to swell from 321 million to 347 million. The catch? Around 70% of this growth will be people over 65, while the under 65 crowd is barely budging by 3%.

Economic Impact and the Role of Immigration

The biggest impact of these trends is on economic growth. Contrary to popular opinion, we need 1-2 million immigrants annually to support a 2-3% annual economic growth rate. Currently, a significant share of about 300,000 jobs being created monthly are from immigrants filling some of the over 9 million job openings. In short, labor shortages rather than unemployment has become a critical economic dilemma. This trend is also projected to continue for several years, especially with declining birth rates and a declining population in the child-producing ages.

New Chapters Later in Life

Symbols of time passing by - learning to embrace a silver age

Getting older doesn’t mean life slows down. As we approach silver age, retirement considerations can replace career and lifestyle considerations. Yet it’s also a chance to put all that experience to work in new ways. The key is staying flexible and open to change, which can be tough, especially when longtime friends start to drift away or we lose them. Let’s flip the script on the retirement age debate and talk about how we can better engage the wisdom and experience of our seniors, maybe through part-time gigs or flexible work setups. There are lots of paid and unpaid opportunities to expand our careers with new opportunities.

Fostering Connections

We also need to maintain old relationships and build new ones. Calling old friends, meeting former colleagues and making new friends can be highly satisfying. Retirement homes, religious organizations, and fitness centers are examples of places where one can foster social relations. Trips and visits can enlarge one’s network. Complimenting people, having company, and hugging can all enhance relations. It’s all about nurturing the ties we have.

Financial Realities for Seniors

It’s a bit of a mixed bag financially for the older crowd. On one hand, they’re set to hold a hefty chunk of the spending power, yet advertisers aren’t targeting them. And while retirement is on the horizon for many, there’s a whole industry that could be ready to serve their needs that’s just waiting to be tapped. On the other hand, living longer can mean facing tougher financial and social challenges, like health care costs and loneliness, not to mention the hurdles in staying employed.

Health and Well-Being as We Approach our Silver Age

Comic with a man observing mice in a maze.  One mouse says "I must be getting old.  For the life of me, I can't remember why I came in here."  Learn to embrace a silver age

Health-wise, the story’s a bit sobering. Most seniors are grappling with chronic conditions, and the rise in dementia cases is alarming. Eighty percent of seniors in the US have at least one chronic disease and 70% have at least two, with heart disease, stroke, cancer, and diabetes among the most common. But there’s a silver lining: Staying socially active is a serious boost for longevity and happiness. In fact, being isolated can hit the healthcare system hard in the wallet.

Innovating for an Aging Population

Globally, we’re still figuring out how to meet the needs of an aging population. There’s a real need for a care system that can keep up with this shift. For example, a recent study conducted in the United Kingdom revealed that more than 50% of older adults who needed assistance with daily activities do not receive support.

Catering to the needs of an ageing population is a largely untapped opportunity, but the space is fragmented. This presents a challenge, but also a space for a broader ecosystem to grow, where brand, trust and reliability from a multi-stakeholder base are critical for scaling up innovation, fostering teamwork and addressing weaknesses that are critical for success.

By considering alternative approaches, measuring outcomes, and embracing change, organizations can enhance their effectiveness and adaptability in an ever-evolving landscape. This includes incorporating new approaches, intuition and out of the box solutions. 

Contact us for a FREE evaluation and get an alternative perspective on your business. We’d love to help you identify ways to adapt to current trends. No one has time for BS—so we’ll cut straight to the point and answer any questions you have. Reach us at: 914-632-6977 or BShlensky@startupconnection.net

Dr. Bert Shlensky, President of StartupConnection.net, has an MBA and PhD from the Sloan School of Management at M.I.T. He served as the President of WestPoint Pepperell’s apparel fabrics business & President and CEO of Sure Fit Products. More than 2,000 clients have benefitted from his business acumen over the course of his long career. He now focuses on working with select startups and small businesses. Please visit our website: https://www.startupconnection.net/ for more information.

Unleashing Your Potential: Easy Guides for Your Success Journey

Unleashing Your Potential: Easy Guides for Your Success Journey

In a world saturated with negativity, particularly in the wake of the pandemic, it’s high time we shift our focus towards opportunities and unlocking our true potential. Let’s explore some straightforward guides that strike a balance between wisdom and relatability.

Begin with a sprinkle of wisdom. Consider these two thought-provoking quotes:

George Bernard Shaw once mused, “Some people see things as they are and say why? I dream things that never were and say, why not?”

"What would you do if you weren't afraid?"  - Sheryl Sandberg
Learn to unleash your potential!

Sheryl Sandberg, addressing the self-doubt that still holds many women back, challenges us with, “What would you do if you weren’t afraid?”

The Realities: A Charted Journey

We all crave success, but let’s not be blind to the ups and downs of the journey. Picture this – a chart revealing the common, bumpy ride to success. It’s a visual cue that appearances can be deceiving, much like those optical illusions where all the lines are r the same length.

Diverse Paths of Entrepreneurship

There are different approaches to entrepreneurship that we sometimes fail to recognize.On one side, big company are all about growth and raising capital, as seen in the fact that 83% of IPOs in the last year were in the red. On the flip side, the majority of entrepreneurs are simply hustling to make ends meet year after year.

Much of corporate innovation is focused is on uncovering superior or novel solutions to existing challenges. Picture this: car companies investing years in refining combustible engines, retailers dedicated to enhancing the shopping experience, and giants like IBM striving to build bigger and better computers.

And yet there’s a whole other league of companies carving a different path. Their mission is to develop entirely new solutions. This shift has given birth to groundbreaking innovations like the electric car, the E-Commerce revolution, and the ever-expanding realm of cloud computing – all championed by these visionary new players. It’s a dynamic landscape where established players and fresh faces alike are shaping the future.

Embracing Change: Cooperation and Collaboration

Change is the only constant, and it’s time to adapt. Cooperation, collaboration, and embracing new resources are the keys to evolving. The game-changer is recognizing that taking risks isn’t synonymous with failure. Testing alternatives to find optimal solutions and gaining experience are crucial aspects of success. Risk is a critical part of every decision. And, frankly, I think we all need more of it. We tend to think of risk as a taboo concept when it’s really not—once you understand it.

Cartoon with boss talking to an employee hiding behind his chair - "OK, I'm going to say you're quite risk averse."
Learn how to unleash your potential

Balancing Vision and Execution

“Vision without execution is hallucination,” echoes the wisdom of Thomas Edison.

While we celebrate excellence, we often overlook opportunities to do things better. Streamlining processes, cutting unnecessary costs, and tackling bureaucracy can enhance organizations. Customer service is a function where companies can devote new efforts to improve. Pricing is not a dirty word, and there are numerous tools to improve results without deteriorating your brand. All these actions can contribute to progress and improvement if an organization embraces them.

Battling Bias: The Unseen Culprit

Bias lurks in the background, often leading to unreliable results. Here’s the thing. We love to be right and hate to be wrong. Acknowledging and challenging bias is crucial. The “It won’t happen to me” mindset can be a silent contributor to unexpected volatility. Our brain, working surreptitiously in the background, doesn’t alert us too how biased we actually are. Recognize this unseen force, and decisions become more informed.

Injecting Fun: The Secret Sauce

Don’t forget the fun element!

As Steve Jobs wisely stated, “The only way to do great work is to love what you do.”

"Do what you do so well that they will want to see it again and bring their friends." - Walt Disney

And Walt Disney’s advice to “Do what you do so well that they will want to see it again and bring their friends” emphasizes the joy in mastering just having fun.

Tools for Excellence: Reaching Higher Potential

Armed with these insights, recognize the toolbox available to enhance excellence and unlock higher potential. Realistic goals, strategic plans, understanding risks, biases, and having the confidence to embrace your potential – it’s all part of the journey. So, strike that balance, enjoy the ride, and let’s embark on the path to unlocking our fullest potential.

Dr. Bert Shlensky, President of www.startupconnection.net, offers experience, skills, and a team devoted to developing and executing winning strategies. This combination has been the key to client success. We welcome comments, suggestions and questions You can write him at bshlensky@startupconnection .net or call at 914-632-6977

Navigating the Hurdles of Rationality

Navigating the Hurdles of Rationality

Let’s talk about rationality – that concept we all agree is generally a good thing. Thanks to technology and analytics, we’ve got tools like GPS making our lives simpler and less stressful. But, as with most things, rationality comes with its set of challenges that we can’t just overlook.

Now, can we solve these challenges with just rational thought?

"Because the people who are crazy enough to think they can change the world are the ones who do."  - Steve Jobs.  Question rationality?

It’s a bit like Steve Jobs said, “Because the people who are crazy enough to think they can change the world are the ones who do.”

But then again, Thomas Edison adds a dose of reality with, “A vision without execution is hallucination.”

Rationality and analytics can be invaluable when it comes to making decisions based on models, probability, risk, and numbers. Take our firm’s analytics, for instance – it’s been a game-changer, helping clients focus on the 20% of customers or products driving 80% of their sales. Sports managing, betting and coaching decisions, too, have seen significant improvement with better analytics.

But let’s not forget the magic of intuition, creativity, passion, and out-of-the-box thinking. The fast, experiential vibe of these elements considers factors that analysis often misses. They’re almost essential for dealing with change, uncertainty, and creativity, like in supply chain management.

George Bernard Shaw said it best, “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.”

Dilbert cartoon comaparing intuition to guessing

When we throw in a curveball like COVID, and rationality gets trickier. Forecasting for 2020 became a special event, shaking up models for everything from workers going back to the office, students going back to the classroom, airline passenger growth, business meetings, to apparel and entertainment trends.

When you’re dealing with complex goals, things can get a bit tricky. One common challenge is figuring out how to balance growth and profit. Lately, venture capital firms have been switching gears, putting more emphasis on profit to get better returns. Then there’s higher interest rates, inflation, and moderation in the growth of technology. In addition, there’s juggling issues like supply chain hiccups, managing teams, dealing with the ever-shifting political scene, and other surprise curveballs. Take, for example, the rise in retail store theft, which has become a critical factor that’s impacting how both individual stores and big chains perform.

Do we have the information to be rational? Assumptions, demographics, time periods – they all play a role. Our perceptions can be deceiving, too. Sample surveys versus actuals show us that what we think might be rational can be way off.

Manager discussing AI with his employee - "His decisions arent any better than yours, but they're WAY faster..."  Question rationality?

Rational thought must be carefully reviewed for bias. Bias is a tricky player in the rationality game. Right-brain and left-brain thinking are different beasts, and biases are often just human. Our recent experiences can color our decisions, and analysts love their formulas, but most bias is just plain human.

Testing, measurement, and examining alternatives can improve rational analysis. How do we make rational thought work? Test, measure, and explore alternatives. Plans often fall flat because they’re too one-dimensional for our complex world. For example, branding, marketing, pricing and operations must all be viewed as an integrated program rather than separate and isolated activities.

Understanding your data can significantly improve the validity of analysis. Before getting started, be sure to understand your data. Demographics matter – the Southwest is a whole different ball game from the Northeast.

Define your parameters as well. Who’s your audience? With 330 million people in the U.S., about 40% are over 65 or under 18. 164 million are in the labor force, 30% are black and Hispanic and around 50% of most age groups are men. These totals vary considerably by region, age, and ethnic background.

Be sure not to overlook the key elements of success – operations, customer service, and logistics are just as vital as the traditional functions.

Noise book cover

Remember that sometimes analytics can trip over its own feet. Daniel Kahneman, Olivier Simony, and Cass Sunstein, in their book Noise, point out that it can miss key metrics like mood, bias, mental state, and the like, can alter judicial decisions. Variables like hunger, how well-rested we are and personal preferences can all affect decisions. As a personal example, I’m diabetic and regular meals is a critical aspect of my lifestyle to avoid excess stress, mood swings, depression and anger.   

Rationality can add complexity to simple solutions. Simplify where you can. Predicting the stock market is made overly complex while simple factors may do better, and key players matter more in sports than we often think.

Focus on factors that most affect your decisions so you can understand them and estimate factors that are not as significant. For example, look at aggregate costs and administrative expenses rather than trying to forecast small items like telephone, utility, and insurance costs.

Risk requires more personal factors be considered more than many rational models. Retirement recommendations based solely on drawing down assets might not cut it in our world of growth, low interest rates, and low inflation.

Confidence and emotion alter analytical solutions Nike’s “just do it” mantra and Sheryl Sandberg’s “What would you do if you weren’t afraid?” both speak to the power of emotion in decision-making. We often avoid actions due to fear or public perception rather than assessing potential success.

A lot of the push for giving out “participation prizes” is about making activities less stressful and competitive. On the flip side, watching kids take their first steps or ride a bike is extra special because of the joy they feel in their own success. Our feelings – whether it’s passion, dislike, or bias – really shape how we think, especially in things like love, sports, and just having fun. Sometimes, our perceptions and habits lead us to believe things that aren’t true.

Recently, scientists have been looking into how we make choices and have found that we often play it safe, avoid shaking things up, and stick to what’s comfortable.

More so, our emotions and actions are also influenced by the timing of things. When there’s a big tragedy, like a terror attack, bad weather, or war, there’s this immediate call for action and commitment. But as time passes, the costs and tradeoffs start piling up, and that sense of urgency fades away.

Rationality can be expanded to be more effective. How do we amp up rationality? Be open, embrace change, and be willing to improve and accept outside advice. Organizations need to share, understand, and observe their data. And in the end, let’s maximize rational thought but keep our eyes wide open to alternatives, assumptions, and limitations. After all, more analytics can generally be useful for small businesses, but it’s crucial that the foundation is solid.

Dr. Bert Shlensky, President of www.startupconnection.net, offers experience, skills, and a team devoted to developing and executing winning strategies.  Our strategy includes clear steps, and over 150 free articles and templates to facilitate your efforts and guide your process. We’re here to help you get on track and stay there as you move forward. You might start with our quick video.

We welcome comments, suggestions, and questions. You can write us at: bshlensky@startupconnection.net or call at 914-632-6977

How to Turn Negative Feedback into Positive Progress

How to Turn Negative Feedback into Positive Progress

When faced with negative feedback our common reaction is to immediately defend ourselves with our own rationale. But what if we took a moment to really dig into that feedback, understand what it’s telling us, and use it as a catalyst for improvement?

Negative feedback is usually a result of disappointment.

Negative feedback typically comes when we’ve fallen short of expectations. But let’s not forget that testing things, making mistakes and learning along the way is a crucial part of solving problems.

"You miss 100% of the shots you don't take"  - Wayne Gretzky

Remember Wayne Gretzky’s wise words: “You miss 100% of the shots you don’t take.” Let’s embrace the feedback and see where it can take us.

The nature and source of negative feedback needs to be understood and resolved.

Instead of shooting the messenger, let’s focus on what the feedback is saying. Take economists predicting gloom and doom, for instance. They underestimated factors like consumer behavior, post-pandemic recovery, and the increased participation of women in the workforce. Preschool, for example, is a game-changer for working mothers.

The basis of negative feedback needs to be understood.

Understanding the root of negative feedback is key. The pandemic has thrown data into chaos, with more volatility than we’re used to. We need to scrutinize the sources, consistency, demographics, and how we measure it all. Factors like climate change, politics, demographics, and uncertainty affect our data parameters. Does anyone really think Taylor Swift’s attendance at games is boosting the Kansas City Chief’s scores?

How much do bias and opinion affect negative feedback?

Bias and opinion play a big role in how we perceive negative feedback. Entrepreneurs often have unwavering faith in their ventures despite the harsh reality that 90% of startups fail within five years. Sports fans are no different, believing their team can win even when odds are stacked against them. Go Bears!

Bias creeps in when we ignore relevant information, especially when it comes to social and environmental issues. But the simplest things, like saying “please” and “thank you” and asking people “how are you?” can go a long way in building relationships. And bias is highly influenced by circumstances – getting pulled over by a cop feels very different from seeing one protect a place of worship.

Focus on facts rather than opinions or the general nature of the source.

We need to shift our focus from opinions and the source’s general nature to facts. Negative feedback can be valuable and constructive, regardless of how it’s delivered. We must address issues like crime, prejudice, climate change, hatred and safety collaboratively and without political bias. We need to take context into account. For example, when it comes to parenting, supporting toddlers learning to walk is a far cry from teaching teens to drive.

Recognize the existence of the individual agenda.

Let’s take the work-from-home debate. Arguments for and againstoften boils down to personal situations and opinions rather than hard facts. For people with long commutes and individually focused jobs, productivity and satisfaction can be improved by working from home. In contrast, jobs that require significant interaction and collaboration benefit more from working together in an office environment. However, the real question should be about productivity and what it means in each context, a question that often seems to be missing from the conversation.

We need to focus on the positive and not just the negatives.

Cartoon with person making an office presentation "The good news is we're getting a lot of feedback.  The bad news is we're getting a lot of feedback."

Let’s also celebrate the positives, not just dwell on the negatives. Drunk driving, heart attacks, women’s rights, civil rights, safety, and smoking have all seen significant improvements in recent years. More women are becoming CEOs (currently 15% at public companies), and road fatalities have declined drastically. We should channel our energy into breaking down barriers and seizing opportunities to do more to support these and similar efforts than focus energy on the negatives.

Focus on solutions and not excuses.

Fear, uncertainty, unrealistic goals, and a reluctance to accept mistakes can all lead to excuses. In contrast, embracing risk, maintaining confidence, learning from errors, accepting the unknown, and setting clear, achievable goals can vastly improve performance.

Understand, monitor and react to negative feedback.

Lastly, we need to understand, monitor, and react to negative feedback. It’s too easy to ignore, forget, or downplay the negatives in areas like health, performance, climate, and safety. We need to acknowledge these issues and continue to support positive practices. For example, staying home when sick is becoming a more accepted practice than spreading illness at work or at school.

In Anne Duke’s book Quit, she discusses how terms like grit, persistence, confidence are common management recommendations. She says, “Grit can get you to stick to hard things that are no longer worthwhile. The trick is figuring out the difference.” 

However, terms like quit, fail, lose, etc. all have negative connotations. For example, when I was a new consultant at SCORE, I expressed my disappointment at the large number of people we were unable to help. The response was, “One of the best things we do at SCORE is to help people keep their day jobs”, as if the mere desire to quit a day job to strike out on one’s own was something to squash.

Measurement is also a critical tool for evaluating success, failure and potential. For example, I’m type 2 diabetic and have blood tests done every three months to adjust my behavior and medications. Managing diabetes involves constant monitoring and modifications of diet, exercise and medication. Recently I had added a drug with weight loss potential and have lost over 15 pounds in four months. The next goal is to test how that affects other factors involved. 

In the end, it’s about finding solutions to negative feedback and the data that’s been excavated from it. Constructive criticism offers an opportunity for improvement. On the flipside, when feedback is irrelevant, it’s okay to let it go. What long experience has taught me is that getting defensive or ignoring feedback won’t improve anything. Instead, let’s use it to inspire understanding, explore alternatives, and craft better solutions.

Dr. Bert Shlensky, President of www.startupconnection.net, offers experience, skills, and a team devoted to developing and executing winning strategies.  Our strategy includes clear steps, and over 150 free articles and templates to facilitate your efforts and guide your process. We’re here to help you get on track and stay there as you move forward. You might start with our quick video: https://www.youtube.com/watch?v=dhZ3LvSmZfw

We welcome comments, suggestions, and questions. You can write us at: bshlensky@startupconnection.net or call at 914-632-6977.

Lead Yourself to Success by Being the Best Leader You Can

Lead Yourself to Success by Being the Best Leader You Can

If you are an entrepreneur, someone looking to start their own company, or someone who just wants to be the boss, you are positioning yourself to be a leader, and there is no greater nor more vital role than that.  Handling capital, handling personnel, or presenting a product or service to consumers demands the right temperament, the right balance, and the right mindset.  It is an awesome responsibility to be a leader, one that can never be taken for granted. But leadership is not measured merely in profits, it is measured in the environment you provide to your employees or co-workers.  You need to lead yourself to success by being the best leader you can. It does not mean you have to be Mr. Dithers from the comic strip Blondie, reduced to kicking people in the rear end because they are not performing the way you think they should.  That can get laughs in the printed form, but it does not work in the real world.

Mr. Dithers kicking Dagwood

So what are some of the qualities that constitute an effective leader?  Well, here are some we feel are important:

Set the example.  Even if a new hire is given a step-by step explanation as to how to function at their job, they will still look to see how it is done by someone who is already there.  If, as the leader, you do the right thing, and follow the same procedures you lay down for your constituents, they will naturally follow.  Combine that with the energy and commitment needed for the job, and it helps enhance any instructions given to a subordinate.  You will not need a flashing sign indicating the way to do it; it will be absorbed from the atmosphere itself.

Mistakes do not have to be fatal.  Remember all the mistakes and all the faults you had when you were starting your career.  Even if you managed to correct such mistakes and codify how to prevent them from being repeated, no one is ever perfect.  While the goal is to get the chance of risk as close to zero percent as possible, it can never be zero percent on its own.  Let your employees know that mistakes can happen, and be sure that when they are correct, the knowledge is given to make sure they know what to do next time, and that they can move that knowledge down the line in the future.

Cartoon of person trying to make 1+1=3

Keep the lines of communication open.  You never want an employee to think that a question is stupid, and that they should be afraid to ask it.  This is part of problem solving.  If there appear to be too many questions, there may be a larger problem with training and access to information that needs to be addressed as soon as possible.

Offer encouragement and reassurance.  It is impossible to get anywhere in the business world without the power in positivity: in yourself, in the profession you have chosen, in the belief that your efforts will be a success.  That positivity must be reflected not only in your activities, but in the activity of your co-workers and employees.  Negativity creates paranoia and lethargy; positivity creates success.

"The pessimist complains about the wind.  The optimist expects it to change.  The leader adjusts the sails." - John Maxwell

You’re in this to be a winner.  Nothing demonstrates this better than believing you’re a winner, projecting that you’re a winner, and using that as an attraction to make everyone around you a winner. Our services can help get you going towards that winning standard. Be the best leader you can.

Lawrence Miles is a writer living in White Plains, NY.  His collection of essays can be found at https://lawrencemiles.substack.com, and it continues to grow.  He is also a published poet, whose works have appeared in journals such as Maintenant #15, 2022 New.

Read more advice on managing your business at https://www.StartupConnection.net