How to Enhance Intuition and Innovation with Analytics

Are there two extreme approaches to numbers, with little grey area in between? On one hand, we buy lottery tickets, even though the odds of winning are decidedly against us. On the other hand, we believe much of the information that is presented to us on a daily basis without much further analysis. MIT recently […]

10 Ways to Reduce Stress

Recently, I had a client approach me who was concerned about all the awful things that might affect her and her company. Her goal was to change her current response of stressing out to the point of inaction and shift her focus to developing more solutions. It was a great start that she recognized the […]

Don’t Let Technology Hinder Your Bottom Line

Technology has created lots of great tools to increase sales and conversions like targeting, follow-up and lead generation tools. However, I am concerned that these may be becoming an excuse for ignoring basic good practices and too many small business owners are getting burned. “A great idea without execution is a hallucination” as Benjamin Franklin […]

Demographics – The Elephant You’re Not Dealing With

When someone asks you who your customers are, how do you answer? Do you answer based on your perception of them and who’s already purchasing your products or based on actual information? Chances are, you haven’t delved into your demographics as much as you need to. What Are Demographics? Demographics are, by definition, the study […]

10 Things to Make Your 2018 Your Most Profitable Year Yet

Quick Tips for 2018 As we enter into a new year, we are all hoping for more success than we had this year. We all have a tendency to cry into our eggnog as we reflect on the failures, but it’s time to move forward! To start, you must address the self-doubt that still holds […]