Marketing Articles & Posts

This section contains some essential marketing “How-Tos" for small business owners and Entrepreneurs. The goals are to provide critical information, tips and recommendations to understand the market, marketing programs and the internet to profitably grow your business. A critical component of these materials is show the integration of factors like price, product and service on success. After you have reviewed them, you should move on to the MARKETING TEMPLATES section located in the Navigation bar beneath MARKETING ARTICLES.

Hints to Make Sense of Current Business Trends

Between 2006-2008, the iPhone, Facebook. Google, Amazon, Salesforce, and several other technology companies started to explode. We are still trying to help management catch up with those opportunities. On one hand, diverse fields like sports, medicine, budgeting, etc. are all using more analysis to make better decisions. The three-point play has dramatically increased in basketball […]

Branding and Differentiation

Introduction One of the greatest challenges — and opportunities — faced by startup companies has to do with building the brand for their product or service, and distinguishing them from the host of established and emerging competitors.  Many entrepreneurs do not fully appreciate the importance and value of a great branding and differentiation strategy.  Instead, […]

Marketing Plan for Startups

The Day the Circus Came to Town When considering a marketing plan, perhaps you’ve heard the story of the entrepreneur who asked the old-timer, “What’s marketing?”  If not, the story goes something like this: The old timer looked at the starry-eyed kid and said, “Son, I remember the old-time circuses that I went to as […]

Internet Marketing

Introduction Even if you are not currently selling directly on the internet, you need to be aware of competition and trends, and you need to develop an internet marketing strategy. U.S. retail e-commerce sales have been growing about 15% per year and are expected to have a compounded annual growth over the next few years at […]

Why do small businesses downplay being competitive?

The hottest marketing idea in the news was the recent Amazon PRIME sale, where, for a day, prices were dramatically lowered for new and existing PRIME members.  Advertised as “Better than Black Friday,” this was simply an online version of the “one-day” sale that your local department store would hold now and then; it’s been […]