Marketing Articles & Posts

This section contains some essential marketing “How-Tos" for small business owners and Entrepreneurs. The goals are to provide critical information, tips and recommendations to understand the market, marketing programs and the internet to profitably grow your business. A critical component of these materials is show the integration of factors like price, product and service on success. After you have reviewed them, you should move on to the MARKETING TEMPLATES section located in the Navigation bar beneath MARKETING ARTICLES.

Do You Have a Marketing Plan?

Do you have a marketing plan?  You don’t?  Then you’d better get one.  If you don’t have a road map for targeting the right product to the right people in the right way, keep your website on MySpace and start buying truckloads of lottery tickets.

Learn to Think Outside the Box

Businesses talk about creating an environment that encourages innovation, change, openness, and so on. They believe that getting employees motivated with some good ol’ “rah rah” enthusiasm will make their workers feel good and inspire them to be more productive and innovative. They couldn’t be more wrong. You need to learn to think outside the […]

Customer Service is Your Brand

Building a brand and differentiating yourself from competition are one of the key challenges facing startup businesses.   Committing to quality customer service can be a key and achievable tool in the success of your business.  While this may seem obvious, it frequently loses prioritization when other issues strain the business.  For example, the following is […]

Demographics – The Elephant in the Closet

Several decades ago, I did a long term forecast of the jeans industry.  The key predictor in the study was the number of jean purchases by age group.  Specifically, kids under 15 wore nothing but jeans.  In contrast, no one over 30 wore jeans.  We developed various models to show how the jeans market would […]

Traditional Marketing Categories are Dead

Kodak, Twinkies, General Motors, American Airlines, Friendly’s Ice Cream and, Filene’s basement are examples of traditionally strong companies that filed for bankruptcy in recent years.  There are all kinds of proposed reasons, but, basically, they could not change.  I.B.M. and Samsung are probably the best examples of companies that have dramatically changed and are experiencing […]