Truthfully, your business logo — or even better, your image — is the crux, the starting point, the light bulb, of what your business is all about. Why? Because we’re visual creatures. We identify by what we see first before knowing. That’s why some of the best global brands out there are so recognizable, even by people who’ve […]
Marketing Articles & Posts
This section contains some essential marketing “How-Tos" for small business owners and Entrepreneurs. The goals are to provide critical information, tips and recommendations to understand the market, marketing programs and the internet to profitably grow your business. A critical component of these materials is show the integration of factors like price, product and service on success. After you have reviewed them, you should move on to the MARKETING TEMPLATES section located in the Navigation bar beneath MARKETING ARTICLES.
Most of us understand basic marketing concepts and the importance of differentiating ourselves from commodities. This differentiation is generally accomplished by various actions including creating brands, quality, packaging, social and web marketing. This article argues there are other strategies and operations that can be more effective, less expensive, and simpler methods of differentiation for you and your company. However, […]
From the conference room, to the conference stage… Here’s how to create authentic communication with your team and audience, every time. Businesses are generally focused on issues like marketing, planning, operations finance and people. However, we sometimes are so excited with our ideas we pay inadequate attention to how they are communicated and perceived. Here […]
Starting a business is an exciting rollercoaster ride filled with new opportunity and wild imagination, but once the honeymoon phase wears off you have to make it work. In a time when everyone and their brother are creating startups, most won’t get past the first two years. So what can you really do? Know Your […]
Operations and logistics are frequently viewed as secondary functions that can be handled by someone else. But here’s the thing: With data so richly available, using it to help reinvent operations and logistics can help you stand out just as much as the next electric car or purple cow. Just take a look at some […]