Introduction One of the greatest challenges — and opportunities — faced by startup companies has to do with building the brand for their product or service, and distinguishing them from the host of established and emerging competitors. Many entrepreneurs do not fully appreciate the importance and value of a great branding and differentiation strategy. Instead, […]
Marketing Articles & Posts
This section contains some essential marketing “How-Tos" for small business owners and Entrepreneurs. The goals are to provide critical information, tips and recommendations to understand the market, marketing programs and the internet to profitably grow your business. A critical component of these materials is show the integration of factors like price, product and service on success. After you have reviewed them, you should move on to the MARKETING TEMPLATES section located in the Navigation bar beneath MARKETING ARTICLES.
The Day the Circus Came to Town When considering a marketing plan, perhaps you’ve heard the story of the entrepreneur who asked the old-timer, “What’s marketing?” If not, the story goes something like this: The old timer looked at the starry-eyed kid and said, “Son, I remember the old-time circuses that I went to as […]
Introduction Even if you are not currently selling directly on the internet, you need to be aware of competition and trends, and you need to develop an internet marketing strategy. U.S. retail e-commerce sales have been growing about 15% per year and are expected to have a compounded annual growth over the next few years at […]
The hottest marketing idea in the news was the recent Amazon PRIME sale, where, for a day, prices were dramatically lowered for new and existing PRIME members. Advertised as “Better than Black Friday,” this was simply an online version of the “one-day” sale that your local department store would hold now and then; it’s been […]
I have a colleague and supplier (an information technology specialist) who earns a significant part of his income fixing disasters. He gets lots of work from clients who thought they were computer savvy and capable of building their own network or website (WRONG!) or after having assembling a team of independent specialists who do not […]