We make numerous decisions every day like what to wear, what to eat, and what form of advertising should our business pursue?
We even make a decision to defer a decision, or we decide to procrastinate.
We spend too little time on the how and the why of our decision-making, decisions that deeply affect the outcome of our business. (more…)
Demographics is the study of how a population based on factors such as age, race, sex, economic status, education, income, and employment affect various outcomes. Demographics are typically used to learn more about a population’s characteristics. Businesses must rely on demographics as a key method for planning.
Back in 1960, the American labor force was dominated by 21-45 year old white males. Today, we have a far more diverse labor force when viewed according to age, sex, race, and ethnicity. These changes in the labor force require an entirely different structure of practices, strategies, and culture. (more…)