Is Marketing Execution More Important than Strategy?

Many marketing guides start with developing strategy – understanding your focus and defining your brand.  I argue that execution and excellence are more important than developing vague brand and marketing strategies.  As Walt Disney said: “Do what you do so well that they will want to see it again and bring their friends.” While this […]

Prioritizing is Easy With the 80/20 Rule

The original concept in 1908 by Pareto was that 20% of the population controlled 80% of the wealth. In the modern business realm, it has been proven time and time again that 80% of business revenues are generated by just 20% of our customers. Yet we all continue to waste time, money, and inventory dollars […]

How to Write a Winning Elevator Speech

OVERVIEW At Startup Connection, we believe that the skill of communicating passion for your business — in the form of a refined “elevator speech” or mission statement — is a pure necessity to your success. Mark Twain is often credited with saying, “I would have written a shorter story, but I didn’t have the time.” […]

Business Planning is a Process (Not a Formula)

Creating a business plan is a lot like forecasting the weather… those who are in charge of predicting a storm get blamed if they are not 100% accurate. The same logic applies to business planning in terms of timing, expediency, and execution. This can lead many business owners to abandon ship, rather than seeing it […]

The Merchandising Plan Can Be Gold in Increasing Your Success

I recently read an article that KFC in Europe ran out of chicken, and had to close down for a few days. While this is an extreme example, merchandise planning and logistics are critical to success and frequently overlooked. One off the problems is they are also sometimes considered boring and unimportant, and the little […]