Marketing Articles & Posts

This section contains some essential marketing “How-Tos" for small business owners and Entrepreneurs. The goals are to provide critical information, tips and recommendations to understand the market, marketing programs and the internet to profitably grow your business. A critical component of these materials is show the integration of factors like price, product and service on success. After you have reviewed them, you should move on to the MARKETING TEMPLATES section located in the Navigation bar beneath MARKETING ARTICLES.

Startup Business Internet Guide

Why Should I Do Business and Market on the Internet? By best estimates, 85 percent of American adults now use the internet, and a growing number of them are shopping online.  Ecommerce sales is currently on track to exceed the $1 trillion mark in 2013. In today’s world, when someone is looking for a product […]

Rethinking Pricing

Introduction Pricing products or services used to be a relatively straightforward process. You would: Calculate your costs Determine how much profit you wanted to make, and Add appropriate brand value. You would then tweak your pricing model a little bit with promotions, clearance sales, supply and demand considerations, seasonality, and product life cycles. You then […]

Business Presentation and Image

Introduction An investor received a knock on his office door and in walked a woman dressed from head to toe as an avocado. She reached in her bag and handed him a thick business plan about guess what? Avocados! The investor shook his head in a “No Way!” gesture, and as he let the woman […]

Market Research Overview

Introduction One of the first questions a would-be investor or lender wants answered by the authors of a business plan is: How much do you really know about your Market? And no wonder they ask.  If you — as an entrepreneur seeking funding to launch your enterprise — don’t know your market very well: How […]