Marketing Articles & Posts

This section contains some essential marketing “How-Tos" for small business owners and Entrepreneurs. The goals are to provide critical information, tips and recommendations to understand the market, marketing programs and the internet to profitably grow your business. A critical component of these materials is show the integration of factors like price, product and service on success. After you have reviewed them, you should move on to the MARKETING TEMPLATES section located in the Navigation bar beneath MARKETING ARTICLES.

Business Presentation and Image

Introduction An investor received a knock on his office door and in walked a woman dressed from head to toe as an avocado. She reached in her bag and handed him a thick business plan about guess what? Avocados! The investor shook his head in a “No Way!” gesture, and as he let the woman […]

Market Research Overview

Introduction One of the first questions a would-be investor or lender wants answered by the authors of a business plan is: How much do you really know about your Market? And no wonder they ask.  If you — as an entrepreneur seeking funding to launch your enterprise — don’t know your market very well: How […]