Communication – How to Get Your Message Across

How do you get your message across to the right target with all the different forms of communication at work today? There are hundreds of emails, hours of television, podcasts, streaming video, texting, messaging… there is no end to it. The result is that we all shut out the communication we don’t want to hear. […]

Is Your Pricing Too Cheap?

How small businesses can get pricing right Did you know that being dead cheap could be dead wrong for your business? Many small businesses try to be the cheapest, thinking that it’s a certain way to make more sales – but pricing does not work that way. If your pricing strategy doesn’t go beyond being […]

Is Your Business Participating in the Shared Economy ?

The market place is seeing the evolution of a new category – the Shared Economy .  Trend setters, such as Uber, Air B&B, and other companies, are changing the relationship in the buyer/seller market. The Shared Economy structure allows people to share resources such as equipment, services, and skills. The major benefits are greater access […]

Beat The Nerds … Creatively!

Technology vs. Human Instinct Technological advances provide efficiency and analytics. The web, AI, cloud, CRM systems, etc. are taking over. Great improvements are being accomplished and organizations are making better decisions. Yet, how do we ensure that creativity and the human instinct continue to be cultivated without us getting too comfortable with our technological supports?  […]

Is Your Business Structure Getting in The Way of Your Success?

If you want to be successful in your new venture, you should pay attention to the modern examples of achievement like Apple, Google, and Amazon and their business structure . What are these companies doing differently? They have broken down the traditional norms of operation and flattened their business structure into a streamlined, distributed model. […]