Passion & Reality – Do You Have What it Takes To Run a Business ?

Starting a business is a major life changing event replete with a myriad of emotions. It can be stressful, yet invigorating, tiring but also inspiring and sometimes even downright terrifying when you run a business. To be successful in your new venture you not only need to be passionate about your business but you also […]

9 Reasons Why You Should NEVER Fear the Reaper of Market Research

No doubt that many avoid any kind of research, let alone market research, like the plague for a lot of reasons. This undoubtedly means your business culture suffers greatly due to a great fear in the office. A cloaked figure of darkness and a scythe, waiting to envelope you in the shadows of despair as you’re engulfed […]

The Holy Trinity of Brand Development: Features, Benefits, and Advantages

Say what you want about trademarks and logos. They have their place. But if you’re really looking for brand development, making sure it’s successful in the market you’re targeting, there are three aspects you have to focus on the most: You Simply Ask Yourself These Three Questions About Brand Development: What Are the FEATURES, What Are […]