When to Hug and When to Prod?

Balancing and considering hugging versus prodding can be a valuable tool in your management efforts. Hugging and support are critical for involvement, confidence and the motivation to keep trying. Prodding and practice are necessary to set expectations, learn technical skills, expertise and experience. Balancing when to hug and when to prod can be critical to […]

Differentiation Is Easier Than We Think…Here’s How!

Most of us understand basic marketing concepts and the importance of differentiating ourselves from commodities. This differentiation is generally accomplished by various actions including creating brands, quality, packaging, social and web marketing. This article argues there are other strategies and operations that can be more effective, less expensive, and simpler methods of differentiation for you and your company. However, […]

Reality To Inspire Your Business Dreams, Not Destroy Them

Not having a tight grasp on the reality of your business could be the difference between success and failure. This article lays out some key concepts for small businesses to dramatically improve decision making through understanding reality. I continuously run into well intentioned, and even, well informed clients who ignore this simple guidance. This is […]

How Communicating Authenticity Can Be as Critical as the Content

From the conference room, to the conference stage… Here’s how to create authentic communication with your team and audience, every time. Businesses are generally focused on issues like marketing, planning, operations finance and people. However, we sometimes are so excited with our ideas we pay inadequate attention to how they are communicated and perceived. Here […]