Your customer is everything. Consider, for the purpose of this blog, that your customer is a close friend or associate. Now, do you know what they like, their age, their personal quirks, or whether they like to shop based on reviews? What is their income level? Education? The more you know, the more you can target to them and make them feel good. In return, they will like you, then, trust you, and, finally, buy from you. Even better, they will send their friends. (more…)
Every economics course – at least the good ones – will cover the idea of “ceteris paribus,” and its meaning: “all things being equal.” While it’s central to every economics program, the term is taught early in the class, and then forgotten as the semester goes on, and unfortunately when the student becomes a business owner.
But it is essential that is remembered in business, and especially in decision-making. In everyday language, ceteris paribus translates into “every business plan or analysis assumes certain assumptions that must be valid for the analysis to be useful.” (more…)
The hottest marketing idea in the news was the recent Amazon PRIME sale, where, for a day, prices were dramatically lowered for new and existing PRIME members. Advertised as “Better than Black Friday,” this was simply an online version of the “one-day” sale that your local department store would hold now and then; it’s been around for years. However, it’s hot, because it is perceived as being “new,” but also for showing a 200-300% increase in sales and generating a lot of new traffic for internet retailers.
In contrast to that, I have had small business and startup clients ignore the notion of a “discounted price” and “competitiveness” as critical factors in operating their business. For example: (more…)
Do you have a marketing plan? You don’t? Then you’d better get one. If you don’t have a road map for targeting the right product to the right people in the right way, keep your website on MySpace and start buying truckloads of lottery tickets.
Businesses talk about creating an environment that encourages innovation, change, openness, and so on. They believe that getting employees motivated with some good ol’ “rah rah” enthusiasm will make their workers feel good and inspire them to be more productive and innovative. They couldn’t be more wrong. You need to learn to think outside the box.
When you want to stand out, reach out to Bert for the tools that will build your “sticky” brand. My focus is on understanding and analyzing your dilemmas and challenges, so your company becomes profitable faster.
Call (914) 632-6977 or email me at bshlensky@startupconnection.net. Don’t leave without signing up for our useful free eBook!
Feeling stumped or overwhelmed? Contact Bert at (914) 632-6977 or Email to start the process. Thanks!
Every economics course – at least the good ones – will cover the idea of “ceteris paribus,” and its meaning: “all things being equal.” While it’s central to every economics program, the term is taught early in the class, and then forgotten as the semester goes on, and unfortunately when the student becomes a business owner.
