Demographics Do Not Lie

Demographics Do Not Lie

Social Media Demographics BreakdownDemographics is the study of how a population based on factors such as age, race, sex, economic status, education, income, and employment affect various outcomes. Demographics are typically used to learn more about a population’s characteristics.  Businesses must rely on demographics as a key method for planning.

Labor force

Back in 1960, the American labor force was dominated by 21-45 year old white males.  Today, we have a far more diverse labor force when viewed according to age, sex, race, and ethnicity.  These changes in the labor force require an entirely different structure of practices, strategies, and culture. (more…)