If Business Risk Makes It Comfortable, You’re Denying What’s Possible

Anyone needs to read the The Path of Least Resistance as a way to drive them toward creative growth, authored by Robert Fritz and the master of one of the best quotes ever outlining true business risk and what it does to many a company: “If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is compromise.”

Robert Fritz Said That, and to This Day, It’s the Mantra of Any Entrepreneur Looking to Take on Business Risk

In a nutshell, never limit yourself to what you’re comfortable with — or you’ll deny yourself the possibilities. Risk can do that, and here’s the clincher: sometimes that’s a good thing! But don’t fall into the trap of believing that you should just stick with what ‘works’.

Yes, it sounds smart. Go with what works. If it ain’t broke, don’t fix it. Common adages that make plenty of sense, especially in business. We’re not knocking that at all! But what we are saying is that while these sayings are true, they’re only true in the right situations.

After all…it doesn’t say “go only with what works.” So go with what works in your business according to the risks you commonly take, but don’t be afraid to go above and beyond that on occasion. Test the waters. Research the trends. Grow.

Now if it “ain’t broke, don’t fix it” makes perfect sense, but only if you’re planning on having something operate on its own and works just fine as it is without adding anything to it. What if you want to build something else along with it? Something that’ll make that perfect machine run even better?

In that case, you’re not fixing anything. You’re simply improving. Advancing. And there’s nothing wrong with that.

The Challenge Is Looking at Business Risk as NOT a Realist Factor, But an Opportunity to Have Ideas

So don’t be afraid of taking it. Risk is there for a reason. But it’s not to stymie you. It’s to enrich you. That being said, you can’t be enriched if you don’t have that creativity to reach beyond that business box and find out what’s outside of the cardboard.

In summary, you want to tackle business risk? Don’t be safe. Be creative!

Dr. Bert Shlensky, President of The Startup Connection, directs all small business clients toward maximum sales and profit thanks to his 40 years of high-quality experience. He does this through technological, social, and online integration, supercharging your business success into the next level, so don’t hesitate to sign up for a free consultation RIGHT NOW.