Don’t Let Technology Hinder Your Bottom Line

Technology has created lots of great tools to increase sales and conversions like targeting, follow-up and lead generation tools. However, I am concerned that these may be becoming an excuse for ignoring basic good practices and too many small business owners are getting burned. “A great idea without execution is a hallucination” as Benjamin Franklin […]

Bigger is Not Always Better

Some of the axioms of business don’t ring true anymore.  Oh, there is passed down wisdom that never goes out of style: “the customer is always right,” and “if you’ve made a mistake in business, own up to it and make it right.” But as businesses start and grow, the tendency becomes to “expand,” or […]