Starting a business is a major life changing event replete with a myriad of emotions. It can be stressful, yet invigorating, tiring but also inspiring and sometimes even downright terrifying when you run a business.
To be successful in your new venture you not only need to be passionate about your business but you also need to have one foot in reality, to make sure the job gets done, no matter what it is.
How to Use Passion To Drive Things Forward When You Run a Business
All great entrepreneurs start with an idea. The idea can be as simple as a computer program or a better way to grow food. That idea must then support a larger ecosystem of real life business where people will pay you to purchase your product or service. Getting customers to switch to you from the competition is no small feat, and you have to find creative, unique ways to make them want to do business with you.
Your passion for your original idea will help blossom into other revenue streams which you can open up to further promote and sell your wares.
When things get rough, and the day-to-day activities start to get you down, remember why you started this business in the first place. Your passion and love for what you do will carry you through.
Now For a Shock of Reality
Passion is what drives the initial idea and motivates you into making it a real live entity. Once you are in business then comes the shock of reality; how do you manage all the moving pieces?
The daily tasks involved in running a business can be quite daunting, and you may be unprepared for many of them; things you are not familiar with and have no experience doing.
Things like managing inventory, packaging, sales & marketing, staff management, payroll, and other accounting functions are all things which must you must stay on top of to be successful.
One way to ease the growing pains of this part is to outsource many services such as accounting, logistics and packaging and even inventory management. Things like drop-ship arrangements can take a lot of the responsibility off you and allow you to focus on sales and other managerial tasks.
Balancing Things Out
Balancing both the passionate and reality sides of running your business, will help you be much more successful. Learn to delegate to well-trained, experienced people and trust them to handle the tasks they are assigned. Don’t feel that you have to micro-manage. It will hurt staff morale overwhelm you.
Outsource where you can but make sure you keep your hands in the daily creative details of what you are doing. You, being interactively involved will cultivate even more passion and love for your business and help you to drive it forward with innovative ideas and compelling solutions to challenges which crop up along the way.
Starting and owning a business can present a lot of work, challenge, and effort but it can also be one of the most rewarding things you do in your life. Make sure you keep your eye on both sides of the coin and don’t lose your passion or your reality!
Download the full eBook here to learn even more!
Dr. Bert Shlensky is president of www.startupconnection.net. He helps clients develop custom solutions based on his 40 years’ experience to improve sales and profits. One of his key practices is to help clients integrate current challenges like technology, the Internet and social change into practical solutions.