How to Start a Business – Read Here First

Before you consider starting a business, there are many key items to consider and plan for.  These articles will help you learn some of the key items you must consider and plan for when you begin the path of entrepreneurship.

Are You Really an Entrepreneur?

Many of us like to think of ourselves as entrepreneurs. Entrepreneurs are glorified in the press and loved for their independence. The reality about most entrepreneurs and their ventures is far more circumspect. What really is an entrepreneur? What does it take to create a start-up and, more importantly, what is needed for it to be successful?

Passion, Reality, and Starting a Business

When an entrepreneur thinks about starting a business, there are two distinct concepts critical to success that pop-up time and time again: passion and reality. Starting a business is not easy. An entrepreneur needs to understand and express their passion. To do so means to develop a mission statement and a plan. It also requires enthusiasm, energy, and persistence to market their business concepts to suppliers, customers, and investors.

How to Write a Sales Pitch

These days, we refer to a very short synopsis of your business as an “elevator speech,” and in this article, we’ll call it simply “the sales pitch.” A sales pitch is a concise, carefully planned, and well-practiced description about your company that anyone should be able to understand in 60 seconds or less.