This section contains some essential "How-Tos" for small business owners and Entrepreneurs. The goals are to provide critical information, tips and recommendations to improve your business and help you focus on urgent components. After you have reviewed them, you should move to the PLANNING TEMPLATES section located in the Navigation bar beneath PLANNING ARTICLES.

The Holy Trinity of Brand Development: Features, Benefits, and Advantages

Say what you want about trademarks and logos. They have their place. But if you’re really looking for brand development, making sure it’s successful in the market you’re targeting, there are three aspects you have to focus on the most: You Simply Ask Yourself These Three Questions About Brand Development: What Are the FEATURES, What Are […]

3 Key Million-Dollar Elements to Planning a Business With Just One Idea

I’m not singing you a song here. This is the real deal. You want to start a very successful business — one that will, not might, generate a million dollars in revenue? All it takes is a detailed follow-through on these elements, these prized steps to planning your business. Get Yourself a Whiteboard and Start Planning a […]

New Organization Models for Innovation

Determining the best of several popular organization models is imperative to any business for its long term success. G.E. has, after several decades, finally been trashed for their inflexible, outdated, authoritarian practices which have resulted in reduced earnings and stock price. In contrast, the Golden State Warriors recently won their second NBA championship in three […]