Technology has created lots of great tools to increase sales and conversions like targeting, follow-up and lead generation tools. However, I am concerned that these may be becoming an excuse for ignoring basic good practices and too many small business owners are getting burned. “A great idea without execution is a hallucination” as Benjamin Franklin […]
Marketing Articles & Posts
This section contains some essential marketing “How-Tos" for small business owners and Entrepreneurs. The goals are to provide critical information, tips and recommendations to understand the market, marketing programs and the internet to profitably grow your business. A critical component of these materials is show the integration of factors like price, product and service on success. After you have reviewed them, you should move on to the MARKETING TEMPLATES section located in the Navigation bar beneath MARKETING ARTICLES.
When someone asks you who your customers are, how do you answer? Do you answer based on your perception of them and who’s already purchasing your products or based on actual information? Chances are, you haven’t delved into your demographics as much as you need to. What Are Demographics? Demographics are, by definition, the study […]
How do you get your message across to the right target with all the different forms of communication at work today? There are hundreds of emails, hours of television, podcasts, streaming video, texting, messaging… there is no end to it. The result is that we all shut out the communication we don’t want to hear. […]
How small businesses can get pricing right Did you know that being dead cheap could be dead wrong for your business? Many small businesses try to be the cheapest, thinking that it’s a certain way to make more sales – but pricing does not work that way. If your pricing strategy doesn’t go beyond being […]
There is value in proper planning and execution, especially related to “Marketing & Sales.” Yet, how many times have we heard successful business entrepreneur share their success (after many failed attempts) when they didn’t plan on it? In this post, I will explore how “Not Overthinking and Just Doing” can also be a useful strategy […]