How to Write A Successful Marketing Plan (Template)
By Bert Shlensky, PhD
Part of the Startup Connection Business Library
Copyright © 2014 by Bert Shlensky, PhD All Rights Reserved.
Marketing Plan Template
Marketing seems more complex today with all the tools, complexity, and capabilities. However, developing an integrated plan allows startups to understand and simplify the process. This marketing plan template provides a simple guide to one of the components of a business plan. Use this with the other business templates Startup Connection provides to help market your business successfully.
This marketing plan template provides an outline of items that need to be addressed by a marketing plan. The plan should be broken down into sections, and each section should have detailed descriptions addressing the subcomponents, including concepts and strategies particular to your business.
Brand and Image
- Customer needs
- Customer Definition
- Market size and dynamics
- Characteristics and differentiation
- Impact of pricing, distribution and competition
- Seasonal and other volume building tools
- Web Site
- Market Information
- Direct marketing
Advertising and Promotion
- Customer retention and service
- Design and message
Selling and Distribution
- Distribution Channels
- Understanding the Customer
- Professional tools
- After Sales
Please Download the Worksheet as part of this lesson:
Contact Bert at (914) 632-6977 or firstname.lastname@example.org to start the process. Thanks!