Marketing Plan Template

How to Write A Successful Marketing Plan (Template)

By Bert Shlensky, PhD
Part of the Startup Connection Business Library
Copyright © 2014 by Bert Shlensky, PhD All Rights Reserved.

 

marketing plan template

Marketing Plan Template

Marketing seems more complex today with all the tools, complexity, and capabilities. However, developing an integrated plan allows startups to understand and simplify the process. This marketing plan template provides a simple guide to one of the components of a business plan. Use this with the other business templates Startup Connection provides to help market your business successfully.

This marketing plan template provides an outline of items that need to be addressed by a marketing plan. The plan should be broken down into sections, and each section should have detailed descriptions addressing the subcomponents, including concepts and strategies particular to your business.

 

Goals

  • Brand
  • Sales
  • Profit

Brand and Image

  • Culture
  • Differentiation
  • Customer needs

Market Research

  • Customer Definition
  • Market size and dynamics
  • Competition

Product

  • Characteristics and differentiation
  • Cost
  • Sourcing

Forecasting

  • Method
  • Impact of pricing, distribution and competition

Pricing

  • Competition
  • Margins
  • Bundling
  • Freemium
  • Seasonal and other volume building tools

Internet

  • Web Site
  • Market Information
  • Direct marketing
  • Marketing
  • Communication

Advertising and Promotion

  • Budget
  • Media
  • Customer retention and service
  • Design and message

Selling and Distribution

  • Target
  • Distribution Channels
  • Understanding the Customer
  • Professional tools
  • After Sales

 

Please Download the Worksheet as part of this lesson:

Marketing Plan Template Directions.pdf

 

 Feeling stumped or overwhelmed?
 Contact Bert at (914) 632-6977 or bshlensky@startupconnection.net to start the process. Thanks!

 

Summary
Article Name
Marketing Plan Template
Description
Marketing seems more complex today with all the tools, complexity, and capabilities. However, developing an integrated plan allows startups to understand and simplify the process. This marketing plan template provides a simple guide to one of the components of a business plan. Use this with the other business templates provided to help market your business successfully.
Author