The Holy Trinity of Brand Development: Features, Benefits, and Advantages

Say what you want about trademarks and logos. They have their place. But if you’re really looking for brand development, making sure it’s successful in the market you’re targeting, there are three aspects you have to focus on the most: You Simply Ask Yourself These Three Questions About Brand Development: What Are the FEATURES, What Are […]

Why Business Risk Isn’t Bad According to Aristotle and Facebook

What? ….What a combination of concepts there — ancient Greek philosophy and light saber cats. And that has what to do with business risk? A lot, actually — so says one COO of Facebook by the name of Sheryl Sandberg. Here’s what she said, which to this day is an iconic question: “What Would You Do […]

How to Set Up Your Company With the Best, Simplest Business Model in History

It’s understandably difficult developing a business model that works when you’re so muddled into factoring everything from telecommunications costs, travel, and other minor expenses. In other words, we want to be “accurate” and “complete” with our business model — when really all we need to be is drilled down to the simplicities. Base Projections — […]