Demographics – The Elephant in the Closet

Several decades ago, I did a long term forecast of the jeans industry.  The key predictor in the study was the number of jean purchases by age group.  Specifically, kids under 15 wore nothing but jeans.  In contrast, no one over 30 wore jeans.  We developed various models to show how the jeans market would […]

Traditional Marketing Categories are Dead

Kodak, Twinkies, General Motors, American Airlines, Friendly’s Ice Cream and, Filene’s basement are examples of traditionally strong companies that filed for bankruptcy in recent years.  There are all kinds of proposed reasons, but, basically, they could not change.  I.B.M. and Samsung are probably the best examples of companies that have dramatically changed and are experiencing […]

Excellence in your Business Planning

What is “Excellence?” I recently asked several professionals to answer the question:  What is Excellence? Respondents included teachers of developmentally challenged kids, heads of hospital emergency departments, and fast food restaurant executives. Their answers were simple: Developing excellence in the business planning process should be the major focus and direction Focusing on results is biased […]

New Structural Paradigms for Business Management

How Can They Become Part of the Business Management Process? Today, businesses (large, mid-sized, small and startups) and the business management experts that advise them are all focused on openness, transparency, brainstorming, support and innovation.  We, too, have acknowledged their potential positive impact on decisions, motivation and profitability.  Unfortunately, the reality is quite different, they […]